Persuasion in advertising

John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
Bok · Engelsk · 2004

Utgitt	London : Routledge , 2004
Omfang	XI, 220 s. : ill.
Emner	Advertising - Psychological aspects Persuasion (Psychology)
ISBN	0415322235. - 0415322243