Sports marketing and the psychology of marketing communication

edited by Lynn R. Kahle, Chris Riley
Bok · Engelsk · 2004

Utgitt	Mahwah, N.J. : Lawrence Erlbaum Associates , 2004
Omfang	XXIII, 415 s. : ill.
Emner	Communication in marketing Sports - Marketing - United States Sports - Psychological aspects - United States
ISBN	0805848266