The Bling Dynasty : Why the Reign of Chinese Luxury Shoppers Has Only Just Begun.
Erwan. Rambourg
Bok Engelsk 2014 · Electronic books.
| Annen tittel | |
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| Utgitt | Singapore : J. Wiley & Sons
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| Omfang | 1 online resource (280 pages)
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| Utgave | 1st ed.
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| Opplysninger | Intro -- The Bling Dynasty -- Contents -- Acknowledgments -- About the Author -- List of Terms -- Foreword -- Introduction: The New Silk Road -- Chinese Luxury Avatars -- Calvin Li -- Lewis Wang -- Tiffany Ma -- Brittany Chen -- Hermes Zhou -- The Middle-Class Kingdom -- Who Am I to Tell You about This? -- Bling Is Dead? Long Live Bling! -- Part One WEST GOES EAST -- Chapter 1 Eastern Promises, Delivered -- Don't Believe the Hype? Come to Hong Kong -- What It All Means for Luxury -- Guys, Guanxi, Gifting -- This Is a Man's World -- Guanxi and Frustration of the Masses -- Xi Is Serious -- Same Same? -- The Future Is Female -- Summary -- Chapter 2 The Only Way Is Up -- From Japanese to Chinese Dominated: Exit Single Parasites, Enter Multi‐facetted Shoppers -- The Parasite Single, Parasaito Shinguru -- Multiple Chinese Avenues to Growth -- The King Is Dead, Long Live the King -- The Only Way Is Up: 'Premiumisation' -- Climbing the Mass-Lux Pyramid -- Starbucks and KFC: Everyday Premium in China -- The Third Space -- Paying Up for Health and Protection: From the Qin Dynasty to KFC -- Summary -- Chapter 3 Another French Paradox -- Combatting Ubiquity -- The French Paradox: Of Wine and Bags -- How to Counter Ubiquity? -- Chinese Luxury Consumer Pool about to Balloon -- Looking at the Über-Wealthy -- Tapping into Middle-Class Expansion -- With So Many Consumers, Is This Still Luxury? -- History Approach -- Scarcity Approach -- Financial Approach -- Too Much Cash -- M& -- A as a Weapon to Overcome Ubiquity -- Summary -- Chapter 4 Deconstructing the Myth -- The Art of Storytelling -- Cartier: From Niche to a 'Must', and to Leadership Status -- Louis Vuitton: Step Out and Be a Globetrotter -- Insights over Brands: The Japanese Show the Way -- Everything Has a Price: Don't Push It -- Korean Brands: Leather Like Vodka, Anyone's Game.. - How Americans Are Becoming More Chinese -- The Power of Entertainment: The Example of Hip-Hop -- Benefits of Demographics and the Hispanic Influence -- How Do Social and Demographic Trends Affect Luxury Marketing in the United States? -- How Chinese Are Becoming More American -- And the Outlet Appeareth -- Intelligent Purchases -- The Conundrum of a Smaller World -- Summary -- Chapter 9 The Chinese Luxury Empire -- Chinese, Not China -- Chinese Go Unchallenged -- Why Other BRICs Just Won't Do -- Summary -- Chapter 10 All In: Coach, Apple and the Cosmetic Surgeon -- Budget Competition -- Coach Knows Best -- Apple Bites Back -- Beware of the Cosmetic Surgeon -- Other Interests in Life Aside from Luxury -- Faster-Moving Consumers -- Mix and Match -- Why Prada Is the Zara of Luxury and adidas the H& -- M of Sports -- Summary -- Conclusion: The Bling Supremacy -- Epilogue: What Is True Luxury? -- Simplicity: The Banana Leaf Parable -- Philosophy and Influence: The Real Pyramid of Maslow (Forget Mass Lux) -- Appendix A Luxury Goods Basics -- Multi-Brand Groups -- Kering (formerly known as PPR) -- LVMH-Moët Hennessy Louis Vuitton -- Richemont -- The Swatch Group -- Mono-Brand Companies -- Burberry -- Chanel -- Coach -- Hermès -- The Prada Group -- Rolex -- Tiffany -- The Tod's Group -- Appendix B China Statistics -- Index -- EULA.. - Louis Vuitton, Gucci in the Middle: Rejecting Mainstream -- The Cost of Leadership -- 'Going Lifestyle' -- Summary -- Part Two EAST GOES WEST -- Chapter 5 The Trouble with Travel -- Travel's Role in the 'Education' Process -- The 'One City' Illusion and Selling to Non-Locals -- From Groups to Individuals -- Natural Penetration of Luxury: From CO-J-A-C to Korea -- CO-J-A-C: An Appealing Theory of Evolution -- The Korean Wave Goes Further -- Summary -- Chapter 6 Why Chinese Travel and Where To -- From France's Popular Front to China's Popular Pastime: Governments Supporting Travel -- The T-R-A-V-E-L Equation: Why Chinese Are Buying Luxury Abroad -- Time: On Luxury's Side -- Regulation: Just Because I Can Means I Probably Will -- Affordability: Cheap Travel, Cheaper Products -- Validation: Look at Me, I'm Famous -- Experience: Better Products, Better Service -- Legitimacy -- Asia over Europe for Now? And the United States Tomorrow? -- Macau Madness -- Why Europe Is Losing Out to Asia -- The United States: The Next Eldorado? -- Summary -- Part Three EAST MEETS EAST -- Chapter 7 Are Chinese Brands a Threat to Western Models? -- Here's Where I Get My Kit From . . . -- Consumerama: Areas of Non-Compete and Battlegrounds between Chinese and Imported Brands -- The 'Safer' Staples: Why Chinese Manufacturers Dominate -- Sectors Influenced by Health and Regulation Issues -- Apparel: A Global, Intense Battleground -- Luxury: No Sizeable Local Competitors Yet, Limited Regulatory Risk -- Chinese Jewellers Offer Something Cartier Never Will (and Vice Versa) -- Brand Building: Answering 'Why' Instead of 'What' -- Where's the Focus? -- What the Koreans Got Right Once More -- From 'Good Enough' to 'Never Good Enough' -- Summary -- Part Four THE WORLD MEETS -- Chapter 8 Pop Culture, Value for Money and Globalisation -- Globalisation and Status Seeking in Everyday Life.. - Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant. This book contains the research and expert views companies need to understand and address the new challenges posed by this dominance. Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research. Readers will gain insights through interviews with brand executives, retailers, experts, and consumers. As an economic heavyweight, China is fast realizing its role in the luxury market. Chinese consumers should be accounting for more than a third of the global luxury market today, and half, if not more, in ten year's time. The Bling Dynasty runs counter to the conventional wisdom that expanding sectors become more global. Luxury is actually becoming over-dependent on Chinese sales. Readers will: Understand how Western brands developed in Asia and the challenges they are met with, notably ubiquity Learn why Chinese are purchasing luxury items abroad and what it means for the future of the sector Gain insights on why there are no Chinese luxury brands challenging Western models Realize that Chinese consumers are becoming similar to their American peers and that luxury competition goes way beyond pre-conceptions China's big spenders are increasingly mobile and this is affecting key markets. The Bling Dynasty provides new research and a comprehensive look at the booming business of luxury and the Chinese wallet.
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| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 1-118-96970-7
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