Managerial marketing policies and decisions

[by] Taylor W. Meloan, Samuel V. Smith [and] John J. Wheatley
Bok · Engelsk · 1970

Utgitt	Boston : Houghton Mifflin , 1970
Omfang	ix, 575 s. : illus.
Opplysninger	Includes bibliographical references.
Emner	Marketing - Addresses, essays, lectures Marketing - Management Addresses, essays, lectures