Measuring advertising effectiveness
edited by William D. Wells
Bok Engelsk 1997
| Utgitt | Mahwah, N.J. : L. Erlbaum Associates , 1997
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|---|---|
| Omfang | X, 408 s. : ill.
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| Opplysninger | "Includes edited versions of papers presented at the 1994 Advertising and Consumer Psychology Conference" - Forordet
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| Emner | |
| ISBN | 0805819010. - 0805828125
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