Social marketing: perspectives and viewpoints

[by] William Lazer [and] Eugene J. Kelley
Bok · Engelsk · 1973

Utgitt	Homewood, Ill. : R. D. Irwin , 1973
Omfang	xiii, 505 p. : illus.
Opplysninger	Includes bibliographies.
Emner	Marketing - Social aspects Social marketing
ISBN	0256002843