Human behavior in marketing
[by] John Douglas, George A. Field [and] Lawrence X. Tarpey.
Bok Engelsk 1967
| Medvirkende | |
|---|---|
| Utgitt | Columbus, Ohio, : C. E. Merrill Books , [1967]
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| Omfang | xi, 204 p. : illus.
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| Opplysninger | "Most of the materials have been reproduced with slight revision from ... Marketing management, a behavioral systems approach, by Field, Douglas, and Tarpey, 1966."
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| Emner | |
| Dewey |
