A twenty-first century guide to Aldersonian marketing thought
edited by Ben Wooliscroft, Robert D. Tamilia, Stanley J. Shapiro
Bok Engelsk 2006
Utgitt | New York : Springer Science+Business Media , c2006
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Omfang | XXII, 581 s. : ill.
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Emner | |
ISBN | 0387261753. - 9780387261751
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