Services, marketing and management
Audrey Gilmore.
Bok Engelsk 2003 Audrey. Gilmore
| Utgitt | London : : SAGE, , c2003.
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| Omfang | 1 online resource (215 p.) : : ill.
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| Opplysninger | Description based upon print version of record.. - Cover; Contents; Chapter 1 - Underpinning Concepts of Services Marketing Management; Chapter 2 - Evaluation and Measurement pf Services; Chapter 3 - Services Marketing in Specific Contexts - the For-Profit Sector; Chapter 4 - Services Marketing in Specific Contexts - the Not-for-Profit Sector; Chapter 5 - Organizational Influences on Services Management; Chapter 6 - Management Styles and Emphasis for Services Marketing; Chapter 7 - Internal Marketing in Service Organizations; Chapter 8 - Management Competencies for Services Marketing; Chapter 9 - Contemporary Issues in Services Marketing. - Chapter 10 - Services Marketing Management - What does the Future Hold?Author Index; Subject Index. - This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums.. - Specialized.
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| Emner | |
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| ISBN | 0761941576. - 0761941584
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