Consuming experience
edited by Antonella Carù and Bernard Cova
Bok Engelsk 2007
| Medvirkende | |
|---|---|
| Utgitt | London : Routledge , 2007
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| Omfang | XVI, 203 s. : ill.
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| Opplysninger | Setting up the scene of the consumer experience. -- Customer driven experiences. -- Co-driven experiences. -- Company driven experiences. -- Conclusion : Consuming experience : retrospects and prospects / Eric J. Arnold
|
| Emner | Consumer behavior - Social aspects
Consumers - Psychology : sh2009121700 Consumption (Economics) - Psychological aspects Identity (Psychology) : sh 85064151 forbrukeratferd forbrukaråtferd forbruk forbrukarpsykologi forbrukerpsykologi identitet forbrukarsamfunn forbrukeropplevelser forbrukaropplevingar forbrukarrøynsler |
| Dewey | |
| ISBN | 0415382432. - 0415382440. - 978-0-415-38243-4. - 978-0-415-38244-1
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