Key account management : learning from supplier and customer perspectives
Malcolm McDonald · Malcolm McDonald and Beth Rogers ; published in association with The Chartered Institute of Marketing
Bok Engelsk 1998
| Utgitt | Oxford : Butterworth-Heinemann , 1998
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|---|---|
| Omfang | xii, 194 s. : ill.
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| Emner | |
| ISBN | 075063278X
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