Using mobile services to strengthen brand relationships : the effects of SMS and MMS channel additions on brand knowledge, satisfaction, loyalty and main channel use
by Herbjørn Nysveen, Per E. Pedersen, Helge Thorbjørnsen
Bok Engelsk 2003
Utgitt | Bergen : Institute for Research in Economics and Business Administration , 2003
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Omfang | VII, 121, VI s. : ill.
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Opplysninger | Prosjektnr : 6500. - SNF-project: Mobile and channel integrating electronic commerce
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Emner | mobiltelefon merkevare tilfredshet lojalitet
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ISBN | 8249102797
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