Sports marketing : a strategic perspective
Matthew D. Shank
Bok Engelsk 2002
| Utgitt | Upper Saddle River, N.J. : Prentice Hall , c2002
|
|---|---|
| Omfang | xxii, 613 p. : ill.
|
| Utgave | 2nd ed.
|
| Emner | Sports - Economic aspects - United States
Sports - Marketing - United States Economics Marketing strategisk markedsføring sport sportsprodukter sportsaktiviteter sportsindustri |
| ISBN | 0130407917
|
Sports marketing : a strategic perspective
Matthew D. Shank and Mark R. Lyberger
Bok · Engelsk · 2014
Matthew D. Shank and Mark R. Lyberger
Bok · Engelsk · 2014
Sports marketing : a strategic perspective
Matthew D. Shank and Mark R. Lyberger
Bok · Engelsk · 2021
Matthew D. Shank and Mark R. Lyberger
Bok · Engelsk · 2021
