Image marketing and entrepreneurship : the need for an intergrated economic and psychological approach to marketing strategy
Harry Nyström
Bok Engelsk 1996
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Utgitt | Sandvika : Norwegian School of Marketing , 1996
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Opplysninger | "Paper presented at the UIC/AMA Symposium on Marketing and Entrepreneurship, Stockholm, June 19, 1995?"
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Emner | nmh markedsføring
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