Relationship marketing for competitive advantage : winning and keeping customers
[edited by] Adrian Payne ... [et al.]
Bok Engelsk 1995
| Utgitt | Guildford : Butterworth Heinemann , 1995
|
|---|---|
| Omfang | X, 304 s. : ill.
|
| Opplysninger | Også utgitt: Oxford : Butterworth-Heinemann, 1998.
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| Emner | |
| ISBN | 075062020X. - 0750640170
|
