Advertising in modern and postmodern times
Pamela Odih.
Bok Engelsk 2007 Pamela. Odih
| Utgitt | Thousand Oaks, Calif. ; London : : SAGE, , 2007.
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| Omfang | 1 online resource (xii, 231 p.) : : ill.
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| Opplysninger | Description based upon print version of record.. - Cover; Contents; Acknowledgements; Introduction; Part 1; Chapter 1; Chapter 2; Part 2; Chapter 3; Chapter 4; Part 3; Chapter 5; Chapter 6; Chapter 7; Conclusion; Bibliography; Index. - How does advertising position itself in consumer culture? In what way does it 'create' desire and wants? This text produces an introduction to advertising culture.. - Specialized.
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| Emner | |
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| ISBN | 9780761941903. - 9780761941910
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