Do we really like things better when they are easy to imagine? : an exploration of how consumers interpret simulation fluency
by Aleksander Sivertsen
Bok Engelsk 2014
| Utgitt | Bergen : Norwegian School of Economics, Department of Strategy and Management , 2014
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| Omfang | 167 s. : ill.
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| Opplysninger | Avhandling (ph.d.) - Norges handelshøyskole, Bergen, 2014
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| Dewey | |
| ISBN | 978-82-405-0277-5
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