COO advertising of export products : effects on perceptions of product-origin typicality and product evaluation
Kristin Rogge Pran
Bok Engelsk 2009
Digital utgave: Søke-URL
| Utgitt | Bergen : Norwegian School of Economics and Business Administration , 2009
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| Omfang | X, 166 s. : ill.
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| Opplysninger | Avhandling (ph.d.) - Norges handelshøyskole, Bergen, 2009
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| ISBN | 9788240502140
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