How to use advertising to build strong brands
edited by John Philip Jones
Bok Engelsk 1999
| Utgitt | Thousand Oaks, Calif. : Sage Publications , c1999
|
|---|---|
| Omfang | 394 s. : ill.
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| Emner | Advertising - Brand name products
Brand name products reklame merkevarer varemerker merkevarebygging |
| ISBN | 0761912428. - 0761912436
|
