Promotion; persuasive communication in marketing

[by] Rollie Tillman and C. A. Kirkpatrick
Bok · Engelsk · 1968

Utgitt	Homewood, Ill. : R. D. Irwin , 1968
Omfang	xii, 477 p. : illus., facsims.
Opplysninger	Bibliography: p. 465-469.
Emner	Sales promotion