Theory in marketing
edited by Reavis Cox, Wroe Alderson, Stanley J. Shapiro ; prepared under the sponsorship of the American Marketing Asso ciation
Bok Engelsk 1964
| Utgitt | Homewood, Ill. : Irwin , 1964
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| Omfang | XIV, 414 s. : ill.
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| Opplysninger | "Second series". - På omslaget: American Marketing Association
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