Handbook of qualitative research methods in marketing

edited by Russell W. Belk
Bok · Engelsk · 2006

Utgitt	Cheltenham : Edward Elgar , c2006
Omfang	XI, 595 s. : ill.
Emner	Consumers - Research Methodology Marketing research - Methodology Qualitative research - Methodology
ISBN	1845421000. - 9781845421007. - 9781847209580