Quantitative marketing and marketing management : marketing models and methods in theory and practice /
Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hildebrandt (eds.)
Bok Engelsk 2012
| Medvirkende | |
|---|---|
| Utgitt | Wiesbaden : Springer Gabler , 2012
|
| Omfang | 630 s.
|
| ISBN | 9783834930606
|
