Research frontiers in marketing : dialogues and directions : 1978 educator's proceedings

edited by: Subhash C. Jain
Bok · Engelsk · 1978

Utgitt	Chicago, Ill. , c1978
Omfang	xi, 443 s. : ill.
Opplysninger	"... papers presented at the 1978 Educators' Conference held in Chicago, Illinois, August 6-9, 1978." - Forordet.
ISBN	0877571090