The quest for loyalty : creating value through partnership
edited with an introduction by Frederick F. Reichheld ; foreword by Scott D. Cook
Bok Engelsk 1996
| Utgitt | Boston, MA : Harvard Business School Press , c1996
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|---|---|
| Omfang | XXVI, 278 s.
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| Emner | Corporations - Investor relations
Customer relations Employee loyalty Loyalty kundebehandling lojalitet markedsføring kundeforhold |
| ISBN | 0875847455
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