The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset
Ronald J. Alsop
Bok Engelsk 2004
| Annen tittel | |
|---|---|
| Utgitt | London : Free Press , c2004
|
| Omfang | XII, 306 s.
|
| Emner | Brand name products - Management
Corporate image Corporations - Public relations pr image merkevarer |
| ISBN | 074323670X. - 9780743236706
|
