The influence of culture and pricing frameworks on consumer response to cause-related marketing : a cross-cultural study between Norway and France

Kristian Bergsmark Vodde, May Lin
Bok · Engelsk · 2011

Utgitt	Oslo : [K.B. Vodde] , 2011
Omfang	III, 53 bl. : ill.
Opplysninger	Masteroppgave (MSc) - Handelshøyskolen BI, 2011
Emner	internasjonal markedsføring ledelse international marketing management