What's in a name? : advertising and the concept of brands
by John Philip Jones and Jan S. Slater
Bok Engelsk 2003
| Utgitt | Armonk, N.Y. : M.E. Sharpe , c2003
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|---|---|
| Omfang | XXIII, 308 s.
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| Utgave | 2nd ed.
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| Opplysninger | Includes bibliographical references and index.
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| Emner | |
| ISBN | 0765609738
|
