Reconfiguring public relations : ecology, equity and enterprise
David McKie and Debashish Munshi
Bok Engelsk 2007
| Utgitt | New York : Routledge , 2007
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|---|---|
| Opplysninger | Contents: Locating the project, the personal, and the geo-politics of publishing -- Signs of the times : assessing the present and revisiting the past -- Pluralising theory : academic empires, excellence, and global implications -- Moving the settings : multiple diversities and requisite varieties -- Not enough said : decolonising PR through postcolonial frameworks -- What's next ? (1) : empowering differences, learning from leadership, and equity in management after in search of excellence -- What's next ? (2) : accounting for value and returns on the real -- Questioning professionalism : cover stories, disciplines, and identities -- PR History (Ltd) : postmodernising empiricism, selling stories, and telling tales -- Back to futures : losing control and cultivating foresight -- Afterword : context, foresight, and conclusion.
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| Emner | |
| ISBN | 9780415394086
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