Branded entertainment : product placement & brand strategy in the entertainment business
Jean-Marc Lehu
Bok Engelsk 2007
| Utgitt | London : Kogan Page , 2007
|
|---|---|
| Omfang | IX, 266 s. : ill.
|
| Emner | Product management
Product placement in mass media reklame underholdning merkevarer produktplassering |
| ISBN | 0749449403. - 9780749449407. - 9780749453374
|
