The lovemarks effect : winning in the consumer revolution

by Kevin Roberts
Bok · Engelsk · 2006

Utgitt	New York, N.Y. : PowerHouse Books , c2006
Omfang	272 s. : ill.
Emner	Advertising - Brand name products Customer relations - Management Customer services - Management Relationship marketing Trademarks
ISBN	157687267X. - 9781576872673