Essentials of media planning : a marketing viewpoint

Arnold M. Barban, Steven M. Cristol, Frank J. Kopec
Bok · Engelsk · 1993

Utgitt	Lincolnwood, Ill. : NTC Business Books , c1993
Omfang	XIII, 153 s.
Utgave	3rd ed.
Emner	Advertising media planning Marketing
ISBN	0844235229. - 0844235237