Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dell

Nancy F. Koehn
Bok · Engelsk · 2001

Utgitt	Boston, Mass. : Harvard Business School Press , c2001
Omfang	469 s., pl. : ill.
Emner	Businesspeople Entrepreneurship Entreprenører bedriftsledelse entreprenørskap nyskaping
ISBN	1578512212