Kellogg on branding : the marketing faculty of the Kellogg School of Management

edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler
Bok · Engelsk · 2005

Utgitt	Hoboken, N.J. : Wiley , c2005
Omfang	XVII, 334 s. : ill.
Emner	Brand name products Brand name products - Management Brand name products - Marketing Customer relations - Management merkevarer
ISBN	0471690163. - 9780471690160