Marketing research and knowledge development : an assessment for marketing management
John G. Myers, William F. Massy, Stephen A. Greyser
Bok Engelsk 1980
| Utgitt | Englewood Cliffs, N.J. : Prentice-Hall , c1980
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|---|---|
| Omfang | xiv, 306 p. : ill.
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| Opplysninger | Includes bibliographical references and index.
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| Emner | |
| ISBN | 0135576865
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