Marketing decision making : analytic framework and cases
William F. O'Dell, Andrew C. Ruppel, Robert H. Trent
Bok Engelsk 1976 William F O'Dell
Utgitt | Cincinnati : South-Western Pub. Co. , c1976
|
---|---|
Omfang | vi, 299 p. : ill.
|
Opplysninger | Bibliography: p. 293.. - Includes index.
|
Emner | |
ISBN | 0538195002
|