The marketing audit : translating marketing theory into practice
Malcolm McDonald · Malcolm H.B. McDonald ; written in association with John W. Leppard
Bok Engelsk 1991 Malcolm McDonald
| Utgitt | Oxford : Butterworth-Heinemann , 1991
|
|---|---|
| Omfang | VII, 268 s. : ill.
|
| Emner | |
| ISBN | 0750600896
|
