Was there a Pepsi Generation before Pepsi discovered it? : youth-based segmentation in marketing

Stanley C. Hollander, Richard Germain ; foreword by Richard S. Tedlow
Bok · Engelsk · 1992

Utgitt	Lincolnwood, Ill. : NTC Business Books , c1992
Omfang	XIV, 144 s. : ill.
Opplysninger	"Published by NTC Business Books in association with the American Marketing Association"
Emner	Advertising - History - United States Market segmentation - History - United States Marketing - History - United States Youth as consumers - History - United States
ISBN	0844234567