Using qualitative research in advertising : strategies, techniques, and applications
Margaret A. Morrison ... [et al.]
Bok Engelsk 2012
| Utgitt | London : SAGE , cop. 2012
|
|---|---|
| Omfang | XV, 218 s.
|
| Utgave | 2nd ed.
|
| Emner | Advertising - Research
Market research - Methodology Qualitative research markedsundersøkelser kvalitative metoder reklame forskning |
| Dewey | |
| ISBN | 9781412987240
|
Using qualitative research in advertising : strategies, techniques, and applications
Margaret A. Morrison ... [et al.]
Bok · Engelsk · 2002
Margaret A. Morrison ... [et al.]
Bok · Engelsk · 2002
