M-Commerce : Technologies, Services, and Business Models
Norman. Sadeh
Bok Engelsk 2003 · Electronic books.
| Annen tittel | |
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| Utgitt | Hoboken : : Wiley, , 2003.
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| Omfang | 1 online resource (270 p.)
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| Opplysninger | Description based upon print version of record.. - M-Commerce Technologies, Services, and Business Models; CONTENTS; Acknowledgments; Part One The M-Commerce Revolution; Chapter 1 M-Commerce: What's the Buzz All About?; Introduction; What Is M-Commerce?; NTTDoCoMo's i-Mode Portal; Nordea's WAP Solo Mobile Banking Service; Webraska's SmartZone Platform; The Forces Behind the M-Commerce "Revolution"; Proliferation of Mobile Devices; Convergence of Mobile Telecommunication Networks and the Internet; Transition Toward Third-Generation Telecommunication Technologies and Higher Data Rates. - Enter the Wireless Application ProtocolOverview of the WAP Architecture; WAP Gateway and Legacy Protocol Stack; Operating without a WAP Gateway; A Closer Look at the WAP Protocol Stacks; WAP Legacy Protocol Stack; WAP Protocol Stack for Fast Bearers with Built-In IP; The Wireless Application Environment; The WAP Usability Saga; Evolving Application Architectures-How Open is the Mobile Internet?; A Word about Java and MExE; Concluding Remarks; Chapter 5 Mobile Security and Payment; Introduction; Revisiting Security: The Role of Cryptography; Secret Key Cryptography. - Explosion of Personalized, Location-Sensitive, and Context-Aware Applications and ServicesWhat's So Special about M-Commerce?; The Usability Challenge; New Usage Scenarios; New Business Models; Interoperability Challenge; Security and Privacy Challenges; How This Book Is Organized; Part I: The M-Commerce Revolution; Part II: The Technologies of M-Commerce; Part III: M-Commerce Services Today and Tomorrow; Further Readings; Chapter 2 A First Look at the Broader M-Commerce Value Chain; Introduction; Infrastructure Equipment Vendors; Software Vendors; Content Providers; User Fee Business Models. - GSM's SIM-Based Authentication: An Example of Symmetric Cryptography. - Shopping Business ModelsMarketing Business Models; Improved Efficiency Models; Advertising Business Models; Revenue-Sharing Business Models; Content Aggregators; Mobile Network Operators; Mobile Portals; Third-Party Billing and Payment Providers; Mobile Device Manufacturers; Wireless Application Service Providers (WASPs); Location Information Brokers; Concluding Remarks; Part Two The Technologies of M-Commerce; Chapter 3 Mobile Communications: The Transition to 3G; Introduction; Mobile Communications: A Quick Primer; Historical Perspective; Basic Architecture. - What Is So Special about Mobile Communication?Basic Multiplexing Schemes; Separating Uplink and Downlink Traffic; The 2G Landscape; A Closer Look at GSM; A Word about Roaming and Billing; Transition Toward 3G; GSM Migration; TDMA Migration; PDC Migration; CdmaOne Migration; Concluding Remarks; Chapter 4 The Mobile Internet; Introduction; Putting Things in Perspective; What Happens When We Try to Run TCP/IP on a Mobile Network?; Mobile IP: Routing Packets to Mobile Nodes; TCP: The Wireless Link Requires Special Treatment; The Mobile Internet: Early Precursors. - The first complete introduction to the technology and business issues surrounding m-commerceWith the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. ""m-commerce"") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, 3G, mobile payment, and emerging location-sensitive and context-aware technologies. A comprehensive
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| Emner | |
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| Dewey | |
| ISBN | 0471135852
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