The Dentsu way : 9 lessons for innovation in marketing from the world's leading advertising agency
by Kotaro Sugiyama and Tim Andree
Bok Engelsk 2011
| Utgitt | New York : McGraw-Hill , cop. 2011
|
|---|---|
| Omfang | XXIV, 310 s. : ill
|
| Emner | Dentsu : (NO-TrBIB)11037920
Advertising Advertising agencies - Management - Japan Marketing - Management |
| ISBN | 0071748121. - 9780071748124
|
