Sport marketing : managing the exchange process

George R. Milne, Mark A. McDonald
Bok · Engelsk · 1999

Utgitt	Sudbury, Mass. : Jones and Bartlett , c1999
Omfang	XI, 169 s.
Emner	Sports - Economic aspects - United States Sports - Management - United States Sports - Marketing - United States
ISBN	0763708739. - 9780763708733