Einstein in the Boardroom : Moving Beyond Intellectual Capital to I-Stuff
Suzanne S. Harrison
Bok Engelsk 2006 · Electronic books.
| Utgitt | Hoboken : : Wiley, , 2006.
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| Omfang | 1 online resource (240 p.)
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| Opplysninger | Description based upon print version of record.. - EINSTEIN IN THE BOARDROOM: Moving Beyond Intellectual Capital to I-Stuff; CONTENTS; ACKNOWLEDGMENTS; AUTHORS' FOREWORD; Chapter 1: INTRODUCTION: THE EINSTEIN LEGACY; INTANGIBLES IN THE EINSTEIN CONTEXT; WHAT ARE INTANGIBLES?; HOW INTANGIBLES DIFFER FROM TANGIBLES; PERSPECTIVES ON INTANGIBLES; THE IMPACT OF INTANGIBLES ON ORGANIZATIONS; SOME OUTCOMES OF THE RISING IMPORTANCE ON INTANGIBLES; WHY MANAGE THE ORGANIZATION'S INTANGIBLES?; EINSTEIN IN THE BOARDROOM; Chapter 2: THE EINSTEIN VALUE CONTINUUM; THE DIFFERENCE BETWEEN I-STUFF AND IP; I-STUFF MANAGEMENT THOUGHT LEADERS. - APPENDIX E: NEW CONCEPTS IN MEASURING VALUE. - CONCLUSIONS: BEYOND SUSTAINABILITYChapter 7: PROCTER & GAMBLE: PROGRESSING BEYOND INTELLECTUAL PROPERTY; CHANGING A CORPORATE CULTURE; THE PROMISE OF INTELLECTUAL ASSETS; HOW THEY DID IT; MOVING THE TECHNOLOGY FORWARD; "CONNECT + DEVELOP"; ACCELOVATION; MINING KNOW-HOW; RELIABILITY ENGINEERING; THE VALUE OF EMPLOYEES; APPENDIX A: HOW COUNTRIES AND REGIONS ARE HELPING THEIR COMPANIES CREATE VALUE FROM INTELLECTUAL CAPITAL; INTRODUCTION; CONSEQUENCES OF THE KNOWLEDGE-BASED ECONOMY; THE ROLE FOR REGIONS AND COUNTRIES; SNAPSHOTS OF SOME COUNTRIES THAT HAVE INVESTED IN ICM. - Chapter 5: INTEGRATING THE PORTFOLIO OF I-STUFFWHAT INTEGRATING PATH COMPANIES ARE TRYING TO ACCOMPLISH; I-STUFF STRATEGIES; MANAGING ACROSS ORGANIZATIONAL BOUNDARIES; MEASURING THE VALUE OF INTANGIBLES; BEST PRACTICES FOR THE INTEGRATING PATH; CONCLUSIONS: BEYOND INTEGRATING; Chapter 6: SUSTAINING THE CORPORATION THROUGH I-STUFF; WHAT IS SUSTAINABILITY?; THE CHARACTERISTICS OF SUSTAINABLE CORPORATIONS; WHY ARE STAKEHOLDERS IMPORTANT?; SUSTAINABILITY AND I-STUFF REPORTING; WHAT SUSTAINING PATH COMPANIES ARE TRYING TO ACCOMPLISH; BEST PRACTICES FOR THE SUSTAINING PATH. - FUTURE ROLES FOR GOVERNMENTSAPPENDIX B: THE I-STUFF VALUE MATRIX; DEFENSIVE VALUE; OFFENSIVE VALUE; REVENUE-GENERATING VALUE; COST-AVOIDANCE VALUE; STRATEGIC POSITIONING VALUE; APPENDIX C: UPDATING THE CONCEPT OF COMPLEMENTARY BUSINESS ASSETS; A DECADE OF WORKING WITH CBAS; IDEAS ALONE ARE NOT ENOUGH; CONCLUSIONS; APPENDIX D: UPDATING THE CONCEPT OF A BUSINESS MODEL; INTRODUCTION; THE ACADEMIC LITERATURE; THE BUSINESS LITERATURE; THE ICM GATHERING VIEW; BUSINESS MODELS: A WORKING DEFINITION; A BUSINESS MODEL ENGINE; CREATING A BUSINESS MODEL; BUSINESS MODEL IMPLICATIONS FOR I-STUFF. - I-STUFF MANAGEMENT ACTIVITIESTHE EINSTEIN VALUE CONTINUUM; Chapter 3: BUILDING THE PORTFOLIO OF I-STUFF; WHAT BUILDING PATH COMPANIES ARE TRYING TO ACCOMPLISH; BEST PRACTICES FOR THE BUILDING PATH; CONCLUSIONS: BEYOND BUILDING; Chapter 4: LEVERAGING THE PORTFOLIO OF I-STUFF; WHAT COMPANIES ON THE LEVERAGIN PATH ARE TRYING TO ACCOMPLISH; HOW COMPANIES LEVERAGE THEIR I-STUFF; BEST PRACTICES FOR THE LEVERAGING PATH; DEVELOPING A BRAND MANAGEMENT CAPABILITY; DEVELOPING A CORPORATE BRAND; EXTRACTING VALUE FROM THE BRAND; CONCLUSIONS: BEYOND LEVERAGING. - Capitalize on Your Company's Intangible Assets...Leading Companies Show You How""Einstein in the Boardroom makes a great sequel to Edison in the Boardroom. Those readers who found the examples and war stories of Edison to be useful in their own IP-management activities will find the same qualities in Einstein. This resource will help anyone in the intangibles management community who seeks to go beyond intellectual property and understand and capitalize on the full range of a firm's intellectual capital.""--Julie Davis, coauthor, Edison in the Boardr
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| ISBN | 047170332X. - 9780471703327
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