Global marketing management : changes, challenges and new strategies
Kiefer Lee, Steve Carter
Bok Engelsk 2005
Utgitt | Oxford : Oxford University Press , 2005
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Omfang | XXXI, 582 s. : ill.
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Emner | International business enterprises - Management
Strategic planning markedsføring strategier digitalisering omverden analyser |
ISBN | 0199267529. - 9780199267521
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