Tilt : shifting your strategy from products to customers
Niraj Dawar
Bok Engelsk 2013 N. Dawar
| Utgitt | Harvard Business Review Press , 2013
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|---|---|
| Omfang | 227 s.
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| Emner | BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Strategic Planning Consumer behavior Vis mer... Customer relations
Marketing research Marketing - Management Strategic planning marketing manager markedsføring kundebehandling |
| ISBN | 9781422187173
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