Emotional branding : the new paradigm for connecting brands to people
by Marc Gobé
Bok Engelsk 2001
| Utgitt | New York : Allworth Press , c2001
|
|---|---|
| Omfang | XXXII, 319 s. : ill.
|
| Emner | Brand name products
Brand name products - Marketing Consumers' preferences Motivation research (Marketing) merkevare personlighet livsstil merkevarebygging |
| ISBN | 1581150784
|
Emotional branding : the new paradigm for connecting brands to people
by Marc Gobé
Bok · Engelsk · 2009
by Marc Gobé
Bok · Engelsk · 2009
