Educating the Consumer-citizen : A History of the Marriage of Schools, Advertising, and Media
Joel. Spring
Bok Engelsk 2003 · Electronic books.
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| Utgitt | Hoboken : : Taylor and Francis, , 2003.
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| Omfang | 1 online resource (267 p.)
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| Opplysninger | Description based upon print version of record.. - Book Cover; Title; Copyright; Contents; Preface; Chapter 1 Horace Mann Meets the Wizard of Oz; Chapter 2 Liberation With Jell-O and Wonder Bread: Educating the New Woman; Chapter 3 Cowboys and Jocks: Visions of Manliness; Chapter 4 Commodification of Leisure and Cultural Control: Schools, Movies, and Radio; Chapter 5 The American Way and the Manufacturing of Consent; Chapter 6 Participating in the American Dream; Chapter 7 Sonya's Choice: Fast-Food Education; Notes; Author Index; Subject Index. - In Educating the Consumer-Citizen: A History of the Marriage of Schools, Advertising, and Media, Joel Spring charts the rise of consumerism as the dominant American ideology of the 21st century. He documents and analyzes how, from the early 19th century through the present, the combined endeavors of schools, advertising, and media have led to the creation of a consumerist ideology and ensured its central place in American life and global culture. Spring first defines consumerist ideology and consumer-citizen and explores their 19th-century origins in schools, chi
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| Emner | Advertising - History - United States
Consumer behavior - History - United States Consumer education - History - United States Mass media - History - United States Vis mer... Advertising - United States - History.
Mass media - United States - History. Business & Economics Commerce Marketing & Sales økonomisk sosiologi fordeling produksjon forbrukere massekommunikasjon forente stater usa historie reklame |
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| Dewey | |
| ISBN | 080584273X. - 0805842748
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