Network Advantage : How to Unlock Value from Your Alliances and Partnerships.
Henrich. Greve
Bok Engelsk 2014 · Electronic books.
| Annen tittel | |
|---|---|
| Utgitt | Chichester : Jossey-Bass , cop. 2014
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| Omfang | 1 online resource (322 pages)
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| Utgave | 1st ed.
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| Opplysninger | Cover -- Endorsements -- Title page -- Copyright page -- Contents -- Acknowledgments -- Preface -- Bridging the Gap between Academics and Executives -- Our Perspectives -- Increasing Your Network Advantage -- The Toolbox -- Benefits For You -- Introduction: All Roads Lead to London -- Three Degrees of Network Advantage -- First-Degree Network Advantage -- Second-Degree Network Advantage -- Third-Degree Network Advantage -- From Academic Research to Management Practice -- How to Use this Book to Increase Your Network Advantage -- Going Forward -- Chapter Highlights -- Chapter One: Network Advantage: Making the Stealth Bomber -- A Tale of Two Attempts -- The Principles of Network Advantage -- Alliance Portfolios -- Alliance Portfolios versus Ecosystems -- First-Degree Network Advantage -- Second-Degree Network Advantage -- Third-Degree Network Advantage -- Why Networks Fail -- Going Forward -- Chapter Highlights -- Chapter Two: Comparing Network Advantage: Sony versus Samsung -- First-Degree Advantage -- Second-Degree Advantage -- Using the Second-Degree Perspective to Predict the Future -- Third-Degree Advantage -- Looking Inside the Circles -- Sony: Divisions Rule -- Samsung: Strong Center Connects Divisions -- Comparing Network Advantage: Sony vs. Samsung -- Going Forward -- Chapter Highlights -- Chapter Three: The First-Degree Perspective: Strengthening the Foundation of Network Advantage -- "Four Dimensions of Fit" Framework -- Step 1: Evaluate Strategy Fit -- Step 2: Evaluate Resource Fit -- Step 3: Evaluate Organization Fit -- Step 4: Evaluate Culture Fit -- Step 5: Reflect on Results -- Applying the "Four Dimensions of Fit" Framework: The Chalhoub Group Case -- Strategy Fit -- Resource Fit -- Organization Fit -- Culture Fit -- Capturing the "Four Dimensions of Fit": Alliance Fit Chart -- Using the First-Degree Assessment Tool.. - Building an Internal Network -- Helping Partners Build Their Networks -- Thinking across Alliances: The Jigsaw Tool -- Going Forward -- Chapter Highlights -- Appendix One: About Our Research -- Academic Background -- Mapping the Networks -- Data -- Software -- Network Advantage Measures -- First Degree -- Second Degree -- Third Degree -- Appendix Two: The Toolbox -- The First-Degree Assessment Tool -- Step 1: Strategy Fit -- Step 2: Resource Fit -- Step 3: Organization Fit -- Step 4: Culture Fit -- Step 5: Reflect on Results -- The Second-Degree Assessment Tool -- Step 1: Draw a Picture of Your Alliance Portfolio -- Step 2: Count and Analyze Open and Closed Ties -- Step 3: Use the Configuration Alignment Tool (CAT) -- Step 4: Develop Portfolio Adjustment Plan -- Step 5: Reflect on the Results -- The Third-Degree Assessment Tool -- Step 1: Identify High-Status Firms -- Step 2: Position Your Firm -- Step 3: Enhance or Sustain Your Status -- Step 4: Reflection -- The Build or Join Tool -- Step 1: Assess the Autonomy and Attractiveness of Your Firm -- Step 2: Find Your Position in the Matrix -- Step 3: Reflect on Possible Actions -- The Alliance Portfolio Jigsaw Tool -- Step 1: Picture Overlapping Alliances -- Step 2: Conceptualize Opportunities That Combine Partner Resources -- Step 3: Determine How to Proceed with Ideas -- Step 4: Apply the Concept More Broadly -- Appendix Three: Directory of Company Names -- Glossary -- Index.. - First-Degree Assessment in Action: Philips Electronics -- Going Forward -- Chapter Highlights -- Chapter Four: The Second-Degree Perspective: Understanding the Alliance Portfolio Configurations that Deliver Network Advantage -- Hub-and-Spoke Alliance Portfolio Configuration -- Integrated Alliance Portfolio Configuration -- Hybrid Alliance Portfolio Configuration -- Renesas's Hybrid Portfolio Configuration: A Blend of the Two -- The Configuration Alignment Tool (CAT): Conceptual Overview -- Industry Dynamism -- Breadth of Product or Service Range -- Market Power -- Putting the Factors Together -- Going Forward -- Chapter Highlights -- Chapter Five: Evaluating and Changing Your Alliance Portfolio Configuration -- Visualizing the Second Degree -- Simplified Alliance Portfolios -- Alliance Portfolio Summaries -- Visualizing Your Firm's Second Degree -- Step 1: Draw a Simplified or a Full Picture of Your Alliance Portfolio -- Step 2: Count and Analyze Open and Closed Ties -- Step 3: Use the Configuration Alignment Tool (CAT) -- Step 4: Develop Portfolio Adjustment Plan -- Step 5: Reflect on the Results -- Five ways to Build Open Ties -- Four Ways to Build Closed Ties -- Going Forward -- Chapter Highlights -- Chapter Six: The Third-Degree Perspective: Achieving the Status Advantage -- What is a Firm's Status? -- Characteristics That Contribute to Status -- Operational and Network Status -- Status Association: The Company a Firm Keeps -- Advantages of Network Status -- When Network Status Matters Most -- What High-Status Companies Can Do with Their Status -- And What About Low-Status Firms? -- Going Forward -- Chapter Highlights -- Chapter Seven: Assessing and Increasing Your Status: Extracting Energy from Waves -- Understanding and Enhancing Your Firm's Status -- Step 1: Identify High-Status Firms -- Step 2: Position Your Firm.. - Step 3: Enhance or Sustain Your Status -- Using Public Relations Strategies to Increase Your Status -- Take a Leadership Role in Industry Events -- Develop a Communication Strategy around the Critical Industry Issue -- Become the Convener of Industry Events -- Announce Small Wins with Alliance Partners -- Become a Thought Leader on Alliances and Beyond -- Be Prepared for Greater Scrutiny and Commit Long Term -- The Birth of Poseidon -- Going Forward -- Chapter Highlights -- Chapter Eight: Maximizing Network Advantage: Designing Your Alliance Portfolio Strategy -- Designing Your Alliance Portfolio -- Should I Build or Should I Join? -- Step 1: Assess the Autonomy and Attractiveness of Your Firm -- Step 2: Find Your Position in the Matrix -- When and How to Leave Alliances . . . And How to Plan for Termination -- Going Forward -- Chapter Highlights -- Chapter Nine: Recognizing Patterns: Two Alliance Portfolio-Building Styles -- Why Patterns Matter -- The Hub-and-Spoke Portfolio-Building Style: ARM and Apple -- Patterns of Firms with Hub-and-Spoke Alliance Portfolio-Building Styles -- The Integrated Portfolio-Building Style: Ford, Toyota, and Honda -- Patterns of Firms with Integrated Alliance Portfolio-Building Styles -- Styles of Emerging Market and Developed Market Companies -- How to Change Your Style -- Hire People with the Right Experience -- Form Ties for Small Wins -- Partner with a Firm That Has the Right Patterns -- Going Forward -- Chapter Highlights -- Chapter Ten: Management Practices to Sustain Network Advantage -- Managing Information Flows -- Alliance Management Offices -- Alliance Management DNA -- Management Practices Needed to Realize First-Degree Advantage -- Partner Selection -- Alliance Initiation -- Alliance Problem Solving -- Alliance Assessment -- Management Practices Needed to Realize Second- and Third-Degree Advantages.. - "Companies' connections to other firms-their network of alliances-matter for economic success. In this practical, jargon-free, evidence-based book, three experienced scholar/educators provide practical tools to understand your company's network positioning and what to do to build webs of relationships that provide competitive advantage and economic value." -Jeffrey Pfeffer, Professor, Graduate School of Business, Stanford University and co-author of The Knowing--Doing Gap "Network Advantage presents compelling ideas and is a must-read. It articulates three different perspectives to think about a firm's network advantage and shows how a firm can maximize the value of its alliance network. The book is filled with theoretical and practical insights on the topic and offers captivating case studies to illustrate its key points. It is fun to read. I highly recommend this book." -W. Chan Kim, the BCG Chair Professor of INSEAD and the Co-director of the INSEAD Blue Ocean Strategy Institute "In this eminently researched book, the authors show how executives and entrepreneurs alike can unlock the value of alliances. And the book comes with some 'secrets' to success that most managers overlook. Every CEO, executive and entrepreneur who are collaborating with other firms ought to read this book." -Morten T. Hansen, Professor at the University of California at Berkeley, author of Collaboration and co-author of Great by Choice "Don't compete alone! Network Advantage provides a fresh perspective on how all firms can benefit from their alliances and partnerships. The authors seamlessly integrate academic research and real-life examples into a practical step-by-step guide for unleashing the power, information and cooperation advantages available in networks. A must-read for thoughtful executives and entrepreneurs alike." -Stein Ove Fenne, President,. - Tupperware U.S. and Canada "Having the 'right' business network is everything for a company's success in Asia and worldwide. With its rich cases and practical tools, this book is an indispensable guide for a thoughtful executive on how to design, build and manage a network that will make your firm globally competitive." -Yong-Kyung Lee, Former CEO of Korean Telecom, Member of the Korean National Assembly "Alliances and partnerships, in their various formats and guises, are the bridges that allow businesses to thrive in their ecosystems by leveraging each other's strengths. The authors show how those bridges, when used appropriately, can help your firm create an alliance network to enhance your business power. This book contains many examples and models to help you shape your own alliance strategy in a world of ever-increasing co-opetition." -Ricardo T. Dias, Strategic Alliances Director, Hewlett Packard (HP) Software, Asia Pacific & Japan.
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| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 9781118561454
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