Romancing the customer : maximizing brand value through powerful relationship management
Paul Temporal and Martin Trott
Bok Engelsk 2001
| Utgitt | Singapore : Wiley , c2001
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|---|---|
| Omfang | XII, 211 s. : ill.
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| Emner | Brand name products - Marketing
Relationship marketing Kundebehandling Merkevarer Relasjonsmarkedsføring CRM |
| ISBN | 0471846155
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