Researching Hospitality and Tourism : A Student Guide
Bob. Brotherton
Bok Engelsk 2008 · Electronic books.
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Utgitt | London : : SAGE Publications, , 2008.
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Omfang | 1 online resource (257 p.)
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Opplysninger | Description based upon print version of record.. - Cover; Contents; Preface; 1 The Nature and Relevance of Research; 2 Research Philosophies and Schools of Thought; 3 Developing the Research Proposal and Plan; 4 Sourcing and Reviewing the Literature; 5 Developing the Conceptual Framework; 6 Choosing the Empirical Research Design; 7 Collecting the Empirical Data; 8 Sampling; 9 Analysing Quantitative Data; 10 Analysing Qualitative Data; 11 Writing Up the Research Project; References; Index. - Takes the reader through the stages of the research process within both tourism and hospitality in a clear, sympathetic and systematic manner.
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Dewey | |
ISBN | 1412903912. - 9781412903929
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